What is retargeting? And specifically, why is retargeting warm traffic so critical to your business?
To answer these question, let me share some things we have discovered while talking to other business owners. A lot of business owners right now, feel that their industry it is getting more competitive every single day, and they don’t know what to do about it.
We also found businesses are struggling more today than ever, at making their website more effective in getting more business. And lastly, we found a lot of business owners are stuck, without any real strategy to try and get in front of more potential clients.
Why Is Website Traffic Important?
What’s the number one way to get new business to your site? What is the number one way to get new clients? What’s the number one way to get your business new clients, RIGHT NOW?
Well, the answer is simple. When you need to get more people in front of your products and services, the answer is MORE TRAFFIC.
There are three major ways to get traffic to your website, SEO, PPC, and Display Ads. Now since literally the dawn of the internet, SEO has been the most prominent option. And you are probably familiar with PPC such as Adwords, also very popular but very expensive. And then you have display ads.
Read this for more detailed explanations on the types of website traffic.
Are People Visiting Your Website?
You know people are visiting your website. Your Google stats show them visiting and staying on your site, but they are not converting to leads or customers. They don’t pick up the phone, sign-up for your email list, or contact you.
Is something wrong with your site, or your message?
(Download our FREE report on “HIGH CONVERTING WEBSITES,” if you think your website could use a facelift.)
This is a common traffic problem for many businesses. Statistics show that almost 96% of first-time website visitors don’t take any action. They visit your site, look around, and then leave. You need this traffic to convert to paying customers for your business to succeed, but they don’t stay there long enough.
How do you change this traffic behavior?
So, it’s a very target market, unlike sending out a postcard, right? Have you ever spent thousands and thousands of dollars sending postcards to random homes, not knowing if they need your products and services?
Yet you have people coming to your site every single day, that are your perfect target market.
We just need to figure out a way to speak to what they’re looking for when they come to your site, and give them a really good reason to contact you. Then, we want to follow up with them when they’re ready to buy.
So is there a way to grab their attention, so they come back and buy later?
Yes there is, and it’s called retargeting.
Using retargeting ads allows you to grab their attention and renew their interest. Retargeting ads allow you to put your message in front of past visitors to your site, even when they aren’t visiting it. Your ads run on websites in your category who are using similar keywords or have similar interests.
Would you like a complete report on website traffic complete with a real life case study? Download our retargeting report to reference later.
Types of Website Visitors
So, let me ask the question to you. Why do the 96% of the visitors not contact you?
Well, we did a lot of research on this, and here’s what we found…
The problem is every visitor IS a potential buyer from today to up to 90 days. So, that’s the maximum within the specific buying cycle for most products and services. But there’s no way of knowing who’s who. If they’re ready to buy today, or 45, or 60, or 90 days from now.
But we do know they fit into 1 of 3 categories.
Category 1 – Bargain Hunters
They came to your site looking for a good deal, and they didn’t find it. So, they bounced. That’s why we created what we call Offer Ads. They showcase a specific offer.
Category 2 – Reputation Valuers
They’re looking for a reputable company. In today’s market, it’s amazing to see that more people look at reviews than they do for good offers. And that’s why you will see that these types of ads convert so well. It’s because most people coming to that site or most people that are looking for that type of service, we’re people that are looking for a reputable company, not the lowest price. And we solved that by creating Reputation ads.
Category 3 – Knows Exactly What They Want
Some people are looking for a very specific product or service. so we created Branding Ads to solve that problem.
See, each visitor is looking for something very specific. And maybe, they’re looking for a good deal with a certain product; or they found the certain product but not a good deal; or maybe they’re looking for a reputable company that’s got a good deal. But maybe it could be a combination of these three.
These are some of the main reasons why people DO NOT contact you. If we’re not speaking their language when they come to the site, they end up leaving the site.
The P3 Marketing Strategy Retargeting Secret
So, here’s the secret that your competition doesn’t know yet. You can literally 10X your results if you retarget each visitor for 90 days and switch up the messaging to speak their language. This helps get rid of what is called Banner Blindness.
Now, we’ve spoken to a lot of businesses that have done retargeting and it has not been effective. Why?
Well, they’ve used only 1 message for the whole year. And what happens is after 1, or 2 or 3 times of seeing the ad, people develop what we call “Banner Blindness”, where they no longer see the ad anymore. So, it’s absolutely ineffective.Fight the good fight against banner blindness with our 10X Retargeting Strategy.
Our P3 Secret Solution
We’ve solved this entire problem with our proprietary program called The 10x Retargeting Funnel.
See, we know that there’s only 72 hours when someone comes to your site when they’re in buying mode to get their attention. So, we created a really good discount offer ad for them. And then after 72 hours, we show them what a reputable company you are. And then 72 hours later, we give them another offer, and another different opportunity for them to engage with you.
If that doesn’t get them, then we show them your reputation again. But then we realized that maybe they’re looking for a specific product or service that wasn’t easily found on your site. So, we want to show them other services, to let them know that you’re not a one-trick pony. You’re a company that can offer different levels of service and different levels of products.
And then day 25 we do the same thing; day 30; day 45; and day 60; day 75; day 90.
So, this is our proprietary 10x retargeting funnel. Hitting the messaging that those prospects are looking for, at the perfect time that they’re looking for it. So that, you stay top of mind. And more importantly, they see you as the company to do business with.
How Do Retargeting Ads Work?
It all starts with a cookie. You add a retargeting code to your website which adds a simple retargeting cookie to the web browser of your site’s visitors. These cookies help you build a retargeting list. Once your list reaches 100 unique visitors, you can start using retargeting to put your message in front of past site visitors.
Here is how the sequence goes. A potential customer visits your site. The retargeting cookie is added to their browser. You create retargeting ads. When they visit similar websites, they see an advertisement for your website and can click it to return to your site. Does that make sense?
Let’s examine a real-world example. A prospective home buyer visits the home listings on your real estate website. They spend some time browsing the selections. Like 96% of all other people, they leave your site without contacting you. You could have lost an opportunity to make a sale, but not with retargeting. Since your site placed a retargeting cookie in their browser, you can remind them about your business and homes you have for sale. You make it easy for them to do business with you.
Why Are Retargeting Ads Important For Your Business?
You probably already use follow-up phone calls, follow-up email, and other methods to stay in contact with clients. Retargeting is a follow-up for visitors to your website, a very simple concept. There are three primary reasons you should use them:
1. Stay Engaged With Warm Prospects
Retargeting allows you to stay engaged with prospects who just visited your website. They are interested now. By keeping your business at the forefront of their mind, you have more opportunity to make a sale. This is essential in highly competitive businesses, where keeping your business name first in their minds can mean the difference from making a sale, or not.
2. Increase Returning Website Traffic
Have you ever said, “I want fewer visitors to my website?” No, you didn’t. You want increased traffic, especially traffic which is already interested in doing business with you. Retargeting provides another way for visitors to find your site again, even if they don’t do another search. Your retargeting ads give them a quick reminder and may lead them to say, “That’s right, that is the company who had the great offer!”
3. Lower Cost Advertising With Higher Rewards
Here is the shocking fact! In most cases, the cost of getting a click (CPC) for a retargeting ad is cheaper than standard search ads. In some competitive industries, the cost per click for search ads can cost $20, $40, $60 or more. The cost of retargeting ads can be as low as $1 per click for the same audience.
The advantage is even greater. You are getting clicks from a previous visitor to your site who you know is already interested. They are easier to convert. You are getting highly targeted leads for your business at 5% of the cost of standard search engine ads. Your return on investment is higher.
What Real Retargeting Numbers Can Look Like…
Let’s use some real life numbers from a local spa business. Follow along and plug in your own numbers as we go. So first, how many website visitors do you get every month? Now, I realize you may not know the exact number. But if you have to guess how many do you think?
For our spa example, we are going to use the conservative number of 500 visitors a month.
Next, what’s the average yearly revenue per customer?
Our research shows the average client is about $1200 in spas and similar businesses?
If we were able to follow up with the 96% of website visitors that aren’t contacting you. And, if 500 people come to your website, that means about 480 people aren’t contacting you each month.
But what if we were able to follow up with those 480 people? How many of those people do you think we could get back to your website if we followed them for the next month, or 2 months, or 3 months?
And think very minimalistic. How many do you think?
With our spa client, on the low side we can end up getting a minimum of 5 or 6, and they become new clients. That’s $6,000 a month in extra business. And we can do that each and every month. That’s an extra $72,000 per year just from retargeting.
How much more per month could you bring in per month? Per year?
So, what we’re doing is putting ads on sites, and then redirecting them back to your website.
Why Haven’t I Heard of Retargeting Yet
So, with the 10X retargeting funnel, can you see how this is different from what you are currently doing? And more importantly, what your competition is doing?
Can you see how we’re hitting different interests over a 90-day buying period, to be able to bring more people back and keep you in front of prospects?
Well, here’s one of the reasons why most businesses never do this strategies. Because up until now, it’s really only been reserved for the top tier companies, like Fortune 1000 companies.
And here’s why….Market your business like the big dogs with our 10X Retargeting Program!
To be able to create just the ads, effectively, with all the different sizes, and the design, and then the re-designing. Each ad set is about $700. So when you think of creating 10 ad sets, that’s $7000 just to start.
And then when you think of setting up 10 campaigns, with an average cost of $300 per campaign, that’s another $3000. So, just to start, most business would start paying $10,000, just to set up a campaign like this.
And we hadn’t even spent a dime on ad placement yet.
This is why most businesses, including your competition would never do these strategies.
Well, we have great news!
We just released a beta retargeting program that allows companies to retarget for less than the cost of a postcard. Click here for more information on our Beta Retargeting Program with limited time pricing.
How P3’s 10X Retargeting Program is Different From Facebook Retargeting?
P3’s 10X Retargeting Program goes above and beyond the simple Facebook retargeting that many businesses including your competition is doing. Let’s face it, there is more to the world than Facebook.
Using retargeting ads as part of your paid advertising campaigns will keep your business at the forefront of hot prospects. Therefore it is a simple method to increase your sales and improve brand recognition in your market.
With our strategies, we go out into the online world and place your ads for your target to see. We are not limited to Facebook alone. If your target audience is online, we can get ads in front of them, from CNN, ESPN, Pandora and so many more.
So why limit yourself to only platform when your ads could be everywhere.
It just doesn’t make sense.
One thing we know for sure is that there are people showing up on your site every single day. And 96% of them are not contacting you.
We are offering to put this entire process together for you for less than what it costs to send out a postcard. Now, remember just to create a postcard and send it out to ONE zip code would cost thousands and thousands of dollars, without any real clarity on who the target market is or if they’re really interested in your products and services or not.
We have a solution to capture 100% of your website visitors and turn them into customers, an it’s the 10X retargeting strategy. This offer is available for a limited time and at any time we can shut it down.
So if you’re looking to get more opportunities onto your website and more opportunity about getting your products and services in front of more people, then I strongly suggest that you take your spot in our 10X retargeting strategy funnel.
If you still have questions about our 10 retargeting strategy, or are still wondering what is retargeting, please email us your questions [email protected]
or set up your free 30 minute consultation.